Rudolf Fürst
Rudolf Fürst is a Senior Researcher and Coordinator of the Centre for EU-Asia Relations at the Institute of International Relations, in Prague, and External Lecturer at the Department of Political Science, Faculty o Arts, Charles University. His research works and publications deal with contemporary China, Europe-China relations and relations of post-communist Central and Eastern Europe with China. He is a co-author of articles published in academic journals like Europe-Asia Studies, and Problems of Post-Communism.
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Papers by Rudolf Fürst
Developing soft power has been a pillar of Chinese foreign policy since 2007 and remains a stated goal of China’s long-term policy orientation to 2035. The country-level analysis from the report identifies three prominent Chinese approaches to developing soft power in Europe:
- promoting Chinese language and culture;
- shaping China’s image through the media;
- and using the secondary soft-power effects of economic prowess.
Recently, and over the last year in particular, China has become more assertive in attempting to shape its image by expanding its toolkit, particularly to enhance its political messaging. This includes the systematic use of social media.